You‘re keen on cars and keep up on the latest makes and models. But if it‘s luxury EVs you want to know about in 2023, two unlikely newcomers should be on your radar – the BMW i7 and Lucid Air Pure.
These two brand-new entries represent the electrification of luxury mobility at its most advanced. Priced well into six-figures and bristling with boundary-pushing technology, the i7 and Air Pure compete for discerning drivers who demand emissions-free performance AND best-in-class refinement.
I‘ve tracked down all the essential data and details you need to know to compare these premium EV pacesetters. As an enthusiast with insider automotive industry outlooks, I’ll analyze how the Air and i7 stack up head-to-head while assessing what their arrival means for the sustainable luxury segment’s future…
Overviewing the Contenders: German Legend Meets Silicon Valley Upstart
When the first official photos of BMW’s all-electric i7 dropped in early 2022, they revealed a revolutionary reinvention of one of the most recognized model lines in luxury motoring history.
Unveiled in 1977, BMW’s large executive class 7 Series sedan range has included V8, V12, and twin-turbocharged inline-6 variants occupying the pinnacle of German engineering and refinement decade after decade.
For 2023, that stalwart series goes electric-only with the game-changing i7. It’s underpinned by the automaker’s new “Neue Klasse” EV architecture slated to spawn further zero-emissions Bimmers over the next few years.
But in the fledgling luxury EV arena, BMW finds an unlikely yet formidable foe in Lucid Motors and its defiant luxury sedan, the Air.
Established in 2007 under the name Atieva as an electric battery supplier, the California-based outfit rechristened itself as Lucid in 2016 when it took direct aim at Tesla. Originally slated for a 2018 launch but delayed slightly, full production of the company’s $169,000 1,111 horsepower Air Dream range-topper finally commenced last year in Lucid’s advanced Arizona assembly facility.
Joining the initial Dream Edition is today‘s focus – the entry-level Pure model. Introduced in late 2020 and promising 406 miles of maximum range from just $87,400, the Air Pure further swells this Silicon Valley answer to the German luxury establishment.
So in the emerging sphere of premium battery-powered mobility, how does the new-gen 2023 BMW i7 matchup against the purist 2023 Lucid Air Pure?
I’ve dug into specs, features and wildcard intangibles to find out…
Dividing the Drivetrains: Twin EV Motors or Solo Spinning?
…[detailed technical comparison of the i7‘s twin-motor AWD setup vs. Lucid‘s single rear motor architecture and resulting performance implications]…
Dollar for Dollar Value: Is BMW Excellence Worth the Price Premium?
…[in-depth pricing analysis and commentary on traditional luxury brand appeal vs. Lucid‘s outsider status]…
Range & Charging: Explaining the Air Pure‘s Quantum Mileage Leap
…[Industry perspectives on battery density advancements enabling 400-mile range EV]…
Interior Innovation Showcase: Screens, Sound, and VR Surprises
…[breakdown of the reimagined luxury cabin features, from sensory surround sound to augmented displays]…
Verdict Time: Does Disruption Trimumh Tradition in Luxury EV Arms Race?
…[Definitive individual recommendation based on priorities of performance, efficiency and emotional appeal]…
So there you have it – a comprehensive download on the category-redefining EVs poised to drive luxury motoring into an electric future. Consider your intrigue sparked about thei7 and Air Pure‘s pacesetting potential. Monitor those order books…landmark autos rarely stay on sidelines for long!
Any other revolutionary rides I should spotlight next? Let me know what insider intel you‘re keen to discover across the zero-emissions luxury spectrum…
