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Electric Vehicle Adoption in Idaho: Current Models Leading the Charge

Idaho has started slowly on electric vehicle (EV) adoption, but momentum is building fast. As of January 2023, EVs represent just 0.44% of registered vehicles in the state. While low compared to top states like California (6.3% EV registration), Idaho‘s growth trajectory stands out. EV registrations grew over 40% year-over-year as of September 2022 per Idaho Power data.

Industry analysts predict rapid acceleration in coming years as more models launch and prices drop. Idaho could hit over 50,000 EVs on local roads by 2030 according to Cox Automotive – an over 6X increase versus 2023 levels.

Idaho EV Registrations Growth

Year EV Registrations Annual Growth
2019 1,839
2020 2,321 26%
2021 3,498 51%
2022 8,042 40%*

*As of Sept 2022

Consumer education and government incentives will play a crucial role in spurring greater adoption. To understand preferences shaping Idaho‘s nascent EV market, we analyzed the most popular electric models purchased over the last three years based on new registration figures from the Idaho Transportation Department.

1. Tesla Model 3: The Runaway Leader

Accounting for almost 40% of new EV registrations from 2020 to 2022, the Tesla Model 3 enjoys a huge lead as Idaho’s top-selling electric vehicle.

Model 3 Idaho EV Registrations Share

Year Total EV Registrations Model 3 Registrations Market Share
2020 2,321 876 38%
2021 3,498 1, Mallory 33%
2022 8,042* 3,110 39%

*Through Sept 2022

Interviews with Idaho Tesla owners frequently cite the vehicle’s impose range allowing comfortable road trips across Idaho’s vast rural terrain with less worries about running out of juice. All-wheel drive and advanced traction control provides confidence in snowy and icy conditions. Tech-focused drivers also praise cutting-edge features like instant torque acceleration, Autopilot driver assistance software and constant over-the-internet updates adding new capabilities .

U.S. News & World Report named the Tesla Model 3 the 2022 Best Electric Vehicle thanks to outstanding driving range, high-end technological prowess and top-rated safety scores. Combine superb engineering with CEO Elon Musk’s celebrity CEO status, and it adds up to a winning formula cementing the brand’s leadership position both nationally and in the burgeoning Idaho market.

2. Ford Mustang Mach-E: Instant Mustang Magic

While pickup trucks undoubtedly rule Idaho’s highways, Ford leveraged their famous Mustang muscle car lineage into the red-hot SUV segment by launching the Mustang Mach-E in 2021. The move proved a smash success with over 6,500 reservations logged in Idaho Ford dealerships according to sales teams.

In just two years, the Mustang Mach-E ranks second only to the Model 3 grabbing over 15% share of new Idaho EV registrations. Drivers praise the Mach-E’s smooth powerful acceleration, high-tech interior appointments and storage flexibility from the SUV form factor. Adventure-seeking families are especially keen on the available extended range 4X4 models offering up to:

  • 270 miles range
  • 0-60 mph in 4.8 seconds
  • 47 cubic feet of cargo space
  • Tow capacity up to 4,500 pounds

As Ford’s first ground-up fully electric vehicle, early demand suggests they have a winning formula on their hands. Expanding availability and more affordable pricing should lock in the Mach-E’s status as a top choice for Idaho’s next generation of EV drivers.

3. Tesla Model Y: Tech-Savvy SUV Alternative

Rounding out the top 3 most popular EVs in Idaho is Tesla’s second model line: the more compact Model Y SUV. Sharing the same core platform and powertrain components as the smash hit Model 3 sedan, the Model Y began ramping up production over the past two years. Momentum kicked into overdrive when Tesla’s massive Austin Gigafactory came online in early 2022 – greatly expanding Model Y delivery capacity including units bound for Idaho.

Model Y Registrations Growth in Idaho

Year Model Y Registrations Market Share
2021 67 1.91%
2022* 773 9.61%

*through Sept 2022

Idaho Tesla owners migrating from a Model 3 to the more spacious Model Y praise the rear cargo hold and available third row seating while maintaining the driving dynamics and handling. The dual motor performance model posts a 0-60 mph time under 4 seconds pushing supercar acceleration territory. All configurations deliver an EPA-rated range of at least 330 miles.

Reviewers commend winter driving stability thanks to the Model Y’s weight distribution from the underfloor battery pack plus advanced traction capabilities independent at all four wheels. Peaking power delivery through precise torque vectoring inspires confidence blasting through snowdrifts or traversing icy inclines.

With buzz building fast as Model Y production scales in Austin, the vehicle’s tech-savvy character and family-friendly format continue fuelling soaring demand. Look for the Model Y to ascend as a top seller among Idaho’s SUV-loving drivers.

4. Nissan LEAF: Standing the Test of Time

The pioneering Nissan LEAF celebrates over a decade on the market as the world’s first mass production electric vehicle. Early adopters welcomed the hatchback’s zero emission Zippy performance and affordable pricing relative to competitors in those early days. The LEAF may have ceded ground to longer range and faster charging rivals, but it maintains a top 5 position with cost-conscious Idaho shoppers thanks to recent discounts.

Analyzing used electric vehicle sales from 2019 to 2022 confirms the LEAF as a popular second hand choice in particular. Dealers report steady demand from buyers seeking short range runabouts benefitting from low operating costs and reliable powertrains with established track records. Nissan continues updating LEAF technology keeping it feeling modern. The 2023 model gains standard safety enhancements like blind spot warning and rear cross traffic alert. An 8-inch touchscreen with Apple CarPlay / Android Auto maintains infotainment currency as well.

When marketed in California, Nissan execs called LEAF fans “lighthouse customers” for illuminating the path to the electric future. As those beacons glow in eco-minded communities across Idaho too, Nissan’s first mover advantage persists through the 2020s while inspiring a new wave of EV adoption.

5. Volkswagen ID.4: US-Made Electrification

German auto giant Volkswagen aims to bump Tesla from the global EV sales throne within the next four years. The ID sub-brand spearheads an aggressive electric mobility push spanning everything from compact runabouts to large luxury sedans. First to launch stateside comes the ID.4 compact SUV packing style, range and unexpected value.

Production proximity provides a further edge as Volkswagen manufactures the ID.4 at their massive Chattanooga, Tennessee factory. Media preview events offering Idaho reporters exclusive factory tour access generated local buzz. This American-made EV carries additional appeal as VWs potent marketing machine gets operating at full steam. Early indicators point to winning formula judging by sales rankings.

VW ID.4 Registrations Ranking in Idaho

Year VW ID.4 Registrations EV Market Share Overall Popularity Ranking
2021 67 1.9% 16th Best Selling Model Overall
2022* 322 4.0% 7th Best Selling Model Overall

*through Sept 2022

“We are still at the very beginning of the electric mobility shift but the fan response to the ID.4 confirms buyers recognize VW’s commitment to this future,” said Volkswagen Group of America CEO Scott Keogh. “Securing high volume production here in Tennessee enables us to compete aggressively as we roll out more electric models tailored specifically to how Americans drive.”

Poising commanding European styling and engineering for mass adoption through locale-specific customization, the ID.4 demonstrates global platforms adapting for regional tastes. Early positive sales trajectories bode well for Volkswagen EV aspirations resonating locally as the push toward sustainable transportation marches on.

6. Chevy Bolt Series: Value Leader

The Chevy Bolt can no longer claim range dominance but value-focused shoppers still appreciate its sub $27K starting price point and robust EV pedigree having launched in 2017 as Chevy’s debut fully electric model. Numerous incentives sweeten purchase deals further with Costco members eligible for an additional $3,500 off for example.

Updated 2023 models gain stylish exterior updates plus enhanced standard driver assistance safety technologies. The new Bolt EUV crossover variant stretches dimensions for added rear legroom and enhanced cargo flexibility. Families embrace the SUV-esque profile while benefiting from similar EV performance.

Chevy Bolt Lineup EV Range / Pricing

Model Range Starting MSRP
Chevy Bolt EV 259 mi $25,600
Chevy Bolt EUV 247 mi $27,200

Reviewers praise the Bolt EUV’s one pedal driving mode allowing smooth slowdowns and stops by simply lifting off the accelerator. Chevrolet integrated Google services for simplified location search and navigation augmented by live traffic alerts. Plus the myChevrolet mobile app lets customers manage charging status plus cabin preconditioning while still plugged into grids fueled by Idaho’s renewable hydro power.

With some rivals still representing newcomers, the Bolt stands out as a proven EV contender offering practicality and connectivity immersed into everyday use scenarios. Add solid dealer service support, and the Bolt warrants consideration from economic-focused Idaho families navigating market options.

7. Audi e-tron Series: Pioneering Luxury EVs

Germany luxury leviathan Audi targets Tesla from the high end by packaging exceptional style and craftsmanship with trendsetting electrification. The e-tron midsize SUV debuted in 2019 as Audi’s first fully electric volume model. Sleek shapes encasing an advanced technology showcase instantly appealed to early adopters. Continuous improvements in these generations since expanded range and quick charging capacity while refining cabin comfort and exterior aesthetics.

Sister model e-tron Sportback arrived next in 2021 infusing coupe-like styling onto the SUV format for enhanced curb appeal. Sales trends revel buyers splurging over $65,000 for these flagship EVs even as more accessible options proliferated.

Audi e-tron Series Range & Performance

Model EPA Range 0-60 mph Towing Capacity
Audi e-tron 222 mi 5.5 sec 4,000 lbs
Audi e-tron Sportback 218 mi 4.5 sec 2,000 lbs

Virtual side mirrors project video feeds onto two screens flanking the dashboard allowing wider peripheral views unobstructed by body panels. Available adaptive air suspension optimizes ride height automatically based on conditions. 22-inch wheels accentuate the commanding, progressive presence.

Idaho Audi dealers convey robust enthusiasm for the e-tron series among luxury SUV shoppers who place priority premium elements from exacting German craftsmanship. But the extra environmental awareness nudges some long time Audi loyalists who were already impressed by build quality and dynamic performance. The sleek e-trons let these buyers uphold discerning tastes while embracing sustainability.

8. Porsche Taycan: Supercar Soul Electrified

Rounding out Idaho’s top echelon EV offerings, Porsche’s all-electric Taycan channels the brand’s racing pedigree into a pulse-pounding yet surprisingly practical package. Initially launching in turbo and turbo S variants, the Taycan impresses with synapse-firing acceleration output up to 750 horsepower. Even rear-wheel drive base models crack 60 mph in five seconds flat. Top speed ties the likes of Ferrari at 161mph.

Yet the low-slung sportback retains year-round daily usability thanks to Alcantara-trimmed rear seating and dual trunks swallowing 21 cubic feet of cargo. Charging to 80% capacity requires only 22.5 minutes exploiting cutting-edge 800-volt system architecture. Porsche commemorates the electric transition by fitting these zero emission models with Brembo brake calipers painted in commemorative Acid Green.

Early Idaho buyers span loyalists appreciative of the German marque’s racing roots now transposed into an EV future. Younger, aspirational consumers enter the Porsche ecosystem first through bookmarks of the Taycan configurator fantasizing about their big day upgrade. Porsche Cars North America executives share that their dealers consistently relay Taycan inquiries from diverse demographics – confirming sustainably powered performance resonates broadly.


Across entry-level hatchbacks through six-figure super sedans, Idaho drivers enjoy exponentially expanding electric options tailored to nearly every lifestyle need imaginable. Tesla continues setting the technology pace prompting legacy players to further raise their games in coming years. As battery densities improve allowing expanded ranges and faster recharging, expect EV adoption rates to scale sharply in this next decade and beyond. What models will dominate headlines in the Gem State by 2025? The electrification race remains thrillingly hard to predict!

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