Ferrari, creator of some of the world‘s most iconic performance vehicles, recently announced ambitious plans to eliminate carbon emissions from its operations by 2030. This sustainability commitment may have you wondering – does this signify Ferrari is finally embracing electric cars after years of resistance?
I‘ve analyzed Ferrari‘s environmental targets and timeline for electric vehicle (EV) adoption to provide context around what this carbon neutrality push means for the future. As an auto industry analyst and long-time supercar enthusiast, I‘m going to walk through the motivations, challenges and outlook for Ferrari as it works to cut emissions while safeguarding its heritage.
Overview – What Ferrari‘s carbon neutrality and EV strategy entails
Ferrari aims to slash company-wide greenhouse gas emissions 50% by 2030 versus current levels. It then plans to offset any remaining emissions through renewable energy production, reforestation, and carbon capture projects.
On the vehicle side specifically, Ferrari is introducing more hybrid electric vehicles (HEVs) using supplemented gasoline engines to reduce per-car emissions. It has stated 80% of its lineup will be hybrids by 2030 based on current model roadmaps.
Ferrari also recently confirmed its first 100% battery electric vehicle will launch in 2025. However, CEO Benedetto Vigna emphasized internal combustion engines will still power the majority of Ferraris far beyond that timeline.
So in summary – rapid hybridization adoption over this decade, first EV coming mid-2020s, but traditional engines not disappearing from Ferrari‘s range anytime soon.
Now let‘s analyze why Ferrari is pursuing this strategy, how they‘ll manage the engineering challenges, and what we can expect to see from new green supercar models.
Why is the legendary performance brand pushing for carbon neutrality?
Ferrari has built a reputation over 75+ years for prioritizing emotional driving enjoyment over practicality. So why is it suddenly getting serious about curbing something as unexciting as carbon?
There are competitive and regulatory motivations forcing Ferrari‘s hand…
