Are you wondering how much YouTube pays for 1 million views in 2023? Discover how much the platform pays for 1 million views in this article. Learn more about the factors that determine how much YouTube pays for 1 million views.
In 2007, YouTube opened up a world of possibilities for content creators, providing them with a platform where they could not only share their talents and passions but also monetize their content. Since the platform launched its Partner Program, many creators have flocked to YouTube with the hopes of earning a substantial income from their videos.
However, two important questions on every content creator's mind are: How much does YouTube pay for 1 million views in 2023? How much does YouTube Shorts pay for 1 million views? If you've asked yourself such questions, keep reading this article since we are here to answer them for you.
How Do Content Creators Make Money On YouTube?
The primary source of income for many YouTube creators is through ads displayed on their videos. Generally, when people watch the advertisements that are running on your videos, you earn a share of the revenue generated by those ads. However, before you can start getting any money from YouTube, you must join the YouTube Partner Program (YPP).
To be eligible for the YPP, you need to meet certain criteria, including having at least 1 thousand subscribers and 4,000 watch hours within the past 12 months. Or at least 1,000 subscribers and 10 million valid YouTube Shorts views within the last 90 days.
If you are from the US, UK, Canada, South Korea, or Taiwan, we have some good news for you. Starting June 2023, YouTube's new requirements for monetization include:
- Having at least 500 subscribers.
- 3000 watch hours in the last year, or 3 million valid YouTube Shorts views within the last 90 days.
- 3 valid public uploads within 90 days.
Other requirements are:
- You need to follow the platform's monetization policies and Community Guidelines.
- You must also live in a country where the YPP is available.
- You need to have an active Google AdSense account.
How Much Does YouTube Pay For 1 Million Views?
When you successfully join the YouTube Partner Program, you'll be able to earn revenue through ads displayed on your videos. The amount of money you earn from these ads actually depends on two key factors, CPM and CPC.
What is CPM?
CPM stands for Cost per Mille (mille means one thousand in Latin). It is a metric used in advertising to measure the cost that advertisers pay for every 1000 impressions their ads receive on YouTube. So, each time your ad reaches a thousand views, you earn 55% of the ad revenue.
Unfortunately, you can't get the whole 100% since the CPM revenue is split between YouTube and creators. The amount you are left with after YouTube deducts its share is referred to as Revenue per Mille (RPM).
On average, YouTube pays creators around $1 to $3 – $5 per 1000 views. This means that a video that reaches 1 million views with an average CPM of $2 may generate earnings of approximately $2,000. It's important to note that CPM rates for high-income countries can be as high as $43.
What is CPC?
CPC stands for Cost per Click. It is a metric used to measure the cost that advertisers pay for each click on their ads. When it comes to YouTube, advertisers who choose the Cost per Click pricing model pay for the ads placed around the video and not in the actual video. On average, CPC rates on YouTube can range from $0.10 to $0.30 per click.
How Much Do YouTube Shorts Pay For 1 Million Views?
If you've ever created Shorts on YouTube, you may have noticed that you can't put ads on your Shorts. However, YouTube recently announced that content creators would earn 45% of ad revenue from the ads that are viewed within the Shorts feed. The revenue sharing actually started on February 2023.
So, how much does YouTube Shorts pay for 1 million views? According to YouTube, if a country has 100 million YouTube Shorts views, the total ad revenue generated from those views could amount to $100,000. If 20% of the short-form videos happen to use a single music track, the platform awards $90,000 to creators and the remaining $10,000 gets to cover music licensing costs.
If your short-form video gets 1 million views, YouTube will award you 1% of the Creator Pool or $900. Afterward, the 45% revenue share is applied to your $900, leaving you with $405.
Factors That Determine How Much YouTube Pay for 1 Million Views
Here are some factors that influence how much YouTube pays you if your video reaches 1 million views:
Geographical Location
Your own geographical location will determine how much YouTube pays you for a million views. Advertisers often prefer to target a specific region where they believe they can achieve a high return on investment (ROI) for their ad campaigns. As a result, YouTubers from high-income countries like Germany and Norway may have the potential to earn more per 1 million views compared to those from lower-income countries.
In fact, creators from high-income countries can even create videos in their local languages since their viewers are more likely to be targeted by advertisers in that region. This is unlike YouTubers from low-income countries who must produce their content in English in order to maximize their reach and potential earnings.
Your Niche
The niche you choose can significantly impact your earnings on YouTube. If your niche attracts a specific demographic that is sought after by advertisers, you may benefit from higher ad rates, and you may end up earning more for 1 million views. In 2023, niches with high CPM include:
- Making Money Online: Videos on making money online generate an average CMP of $13.52.
- Digital Marketing: This niche has an average CPM of $12.52.
- Personal Finance and Investments: The niche can earn creators an average CPM of $12.
- Educational Content: Educational videos command an average CPM of $9.89.
Audience Demographics
What is the age range of your audience? Are they male or female? Where are they located? What are their interests and hobbies? All these factors play an important role in determining how much money you make for 1 million views.
Generally, if your audience consists of working professionals or individuals from higher-income countries, advertisers may be willing to pay higher rates to reach them. These viewers may have more disposable income, making them valuable targets for advertisers promoting premium services or luxury products.
Length of the Video
The length of your video will also determine how much money YouTube pays you for 1 million views. Typically, longer videos have more ad opportunities because YouTube lets you insert multiple ads throughout the video. If your video is 8 minutes or longer, the ads policy allows you to include at least one mid-roll ad. These mid-roll ads will significantly increase your ad revenue compared to short videos with only one ad option.
For instance, when US YouTuber Shelby Church was making short videos, she was earning around $1,650 per 1 million views. Once she started creating videos that were 10 minutes long, her earnings increased to around $4,000. Hope that speaks volumes on the difference between long and short YouTube Videos in terms of monetization potential.
Conclusion
If you are a new content creator looking to venture into the world of YouTube, we hope that we've answered your question regarding how much YouTube pays for 1 million views in 2023. When you join the YPP, you can expect to earn between $1,000 and $5,000 per 1 million views. However, do not forget that your exact earnings will depend on various factors such as your geographical location, niche, and more.
