Hey there! So you‘ve decided to change your Etsy shop‘s name to give your biz a fresh new start. That‘s awesome!
A name change can work wonders. But only if you do it right.
That‘s why I‘ve put together this detailed guide walking you through everything involved.
I‘ll share:
- Exact steps to change your Etsy shop name
- What to expect after changing it
- Creative name ideas that POP
- Pro tips to make the renaming process easy
Let‘s get started, shall we?
Why Changing Your Shop Name Matters
First, some inspiration on why it pays to rebrand…
Shop names have a massive influence over buyer decisions and brand impression. Get it right, and you could transform:
- Traffic into sales🌟
- Browsers into loyal buyers💝
- Random visitors into brand advocates📣
For example, Conversion.com found that Domain names ranking #1 in Google‘s results had conversion rates of 14.6%.
But domains only ranking #5 had conversion rates of just 3.9%.
Another study by Moz found that domains including a relevant keyword (e.g. "shoes") had more than 4X the click through rate – compared to domains with random words.
Clearly, small branding elements like your name make a BIG difference. 😉
On Etsy specifically, standing out from over 7 million competing sellers is TOUGH. So a name change is an opportunity to position yourself better.
But watch out! Changing your established shop‘s username also risks losing those loyal shoppers you‘ve worked hard to build up.
So in this guide, I‘ll show you how to:
✅ Change your Etsy username seamlessly
✅ Select a name for higher conversions
✅ Prevent losing any returning customers
Let‘s get into it…
Step 1: Reasons Why You Might Want to Change Your Shop Name
First, what are some top motivations sellers have shared behind wanting to update their store‘s name?
1. Current name feels dated or no longer fits
Tastes, trends, and language evolve overtime. So names and branding that felt innovative 5 years ago can now lag behind the times.
Upgrading to something more modern helps you stay competitive.
2. Existing name is hindering growth
As we saw earlier, a name not conveying your products or including SEO keywords limits potential.
3. Rebranding your business
Expanding into new offerings, pivoting your company mission, exploring different styles all warrant a name change.
A new brand position deserves a fitting brand name to match!
4. Previous name choice was rushed
No judgement here – when excitedly opening a new Etsy shop, sellers often pick a quick username without putting enough thought into it long term.
So revisiting your name once established lets you fix this.
5. You simply don‘t like it anymore
Hey, no shame in admitting your old shop name has run its course! Trust your instincts 💡
Once identifying why a revamp makes sense, let‘s get into how to actually change your name…
Step 2: Step-By-Step Process to Change Your Etsy Shop Name
Here is the exact process to change your Etsy shop name, broken down into simple stages:
What You‘ll Need
- Your Etsy seller account login
- 5 minutes of time
Step 1 – Accessing Your Shop Manager
- Sign into your Etsy seller account
- Click on the "Shop Manager" icon – it looks like a shopping bag 🛍️
See screenshot below for help finding it:
This opens your full Shop Manager dashboard 💻
Step 2 – Open Your Shop Settings
- On the left sidebar, select Settings – it‘s represented by a gear ⚙️ icon
Step 3 – Tap Into Info & Appearance
- Next, open Info & Appearance from the submenu
This section allows customizing details like:
- Shop name 🏪
- Shop title
- Icons
- Color themes
Step 4 – Update Your Store Name
Under Info & Appearance, finally choose Shop Name then:
- Click Edit or the 🖊️ icon
- Make changes to your current name
- Hit Save when done
And just like that, your spiffy new username will now be live! 🥳
Wasn‘t that easy? Let‘s keep rolling…
Step 3: What to Expect After Changing Your Etsy Shop Name
While the technical process I just outlined is simple, updating your identity has deeper impacts on both:
A) Your online presence
Your shop URL will now change across Etsy.
For example, if you previously had:
http://www.etsy.com/shop/YourOldShopName It would now be:
http://www.etsy.com/shop/YourNewShopNameAny existing links pointing to your earlier URL will break. Clicking them shows ugly error messages:
Not fun! So you MUST inform fans of the switch through:
- Social media announcements
- Email newsletters to subscribers
- Etsy shop homepage banners
This preserves your reputation.
B) Legal & financial changes
On official documents, remember to update your registered business name to match.
For example, changing your entity name with government regulators, banks, payment processors, tax records, etc.
Now let‘s get into arguably the most exciting part…
…picking a killer new name! 😎
Step 4: Choosing a New Etsy Shop Name
The name you ultimately land on can make or break your reboot.
It must checked ALL below boxes:✅
A) Explains Your Products
Choose descriptive names that immediately tell site visitors:
- Your niche
- Types of items you sell
Without needing added context.
For example:
🛍️ JewelsGalore instantly conveys an online jewelry shop
Other examples:
- BabyKnittedAccessories
- PetToysCo
- GardeningSuppliesHQ
However, vague names like "Shop138" or "StuffStore" leave guests clueless about your offerings.
B) Unique & Memorable
Spammy, overly-long names get lost in the Etsy search shuffle.
Instead, choose something snappy and unique that buyers will remember.
For example:
❌ TheBabyClothesAndAccessoriesShop = Too long
✅ ClothesForSmiles = Short, creative, unique!
Standing out also builds brand recognition in this crowded market.
C) Keyword Optimized
Work SEO power words that customers search into your new name.
These can include:
- Your product category
- Key product features/benefits
Tools like Google Keyword Planner or Ubersuggest help generate smart keyword ideas.
For example:
✅ UniqueCandleGifts
This uses SEO keywords like "unique," "candles," and "gifts."
D) Brandable & Extendable
A name that allows natural additions as your company grows is ideal.
You can tack on Inc, Co, Shop, Goods, Store, etc.
For example, if starting out as just JewelsGalore on Etsy, you could evolve into…
- JewelsGaloreShop (opening your own site)
- JewelsGaloreGoods (expanding to wholesale)
- JewelsGaloreInc (incorporating formally)
This flexibility aids future pivots as well.
E) Test Availability
Before finalizing a name, double check if already taken on Etsy:
- Go to Etsy Shop Manager
- Open Settings then Info & Appearance
- Select Shop Name and enter your desired pick
It will confirm if available.
If your perfect name is taken, tweak slightly or try fresh ideas.
Step 5: Things to Avoid When Renaming Your Etsy Shop
On the flip side, what naming pitfalls should be conscious of? 🚨
- Random numbers/letters – Scrapbook987
- Overused words – **CreateArt***
- Trademarked brands – NikeArtwork
- Anything inappropriate!
Steer clear from these types of names and you‘ll be fine. 👍
Step 6: Additional Tips for Rebranding Your Etsy Shop
Beyond the naming piece, a full shop overhaul may also call for updating:
- Shop logo
- Product photos
- Packaging
- Social media profiles
So your name, visual identity and messaging all align perfectly again.
Consistency across touch points amplifies professionalism.
For the social channels (Facebook, Instagram, etc), rename pages or create new ones from scratch.
Then use announcements plus redirects on old accounts so fans migrate over seamlessly.
Step 7: Should You Change Your Existing Etsy Shop Name?
Still deciding if changing your current username is right for you?
Here is a pros vs cons comparison I put together:
In Summary:
If done strategically, a name change unlocks huge potential.
Just prepare carefully around migration, updates, and timing it smartly.
The effort pays itself back 100x over though!
Now over to you:
Let me know if you have any other questions about changing your Etsy shop‘s name below! 👇
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