Threads allow tweeting beyond 280 characters. Let’s explore their full potential.
What are Twitter Threads?
Threads stitch multiple tweets together into one cohesive story. Rather than cramming everything into one tweet or across disjointed posts, threads connect ideas fluidly.
According to Twitter, over 50 million threads are tweeted per day, signalling strong adoption since their 2017 launch.
| Threads Per Day | 50 million |
| Avg Click-Through Rate | 150% higher than normal tweets |
People love them! But what makes threads so special?
Benefits of Threads
1. Bypass character limits – Expand beyond 280 characters to share longer stories.
2. Increase engagement – Threads see more clicks, retweets, follows versus regular tweets.
3. Improve storytelling – Thread multiple elements together, like chapters in a book.
Clearly, threading can level up your Twitter game if leveraged properly. So let‘s get started!
Crafting Your First Tweet
Composing threads works similarly on all platforms. You‘ll always start by writing your first tweet.
On Mobile:
Tap the feather icon to open the tweet composer.
On Web:
Click "Tweet" in the left sidebar menu.
Then, type your content as normal – but keep it under 280 characters.
Some best practices here:
- Lead with a hook to capture attention
- Ask an intriguing question
- Set the scene for what‘s to come
You control that critical first impression!
Connecting Your Thread
After writing your first tweet, you‘ll see a "+" icon to add another tweet. Click this to keep extending the sequence in a chain.
You can add 10-15 tweets safely before risking disengagement. Though 3-5 is ideal for clicks and sharing.
| Thread Length | Engagement Level |
| 3-5 tweets | Highest |
| 10-15 tweets | Good |
To delete any tweet in the sequence, click the three-dot menu > delete tweet.
When your story is told, post it with "Tweet all!"
Thread Writing Tips
Apply these best practices for threading success:
☑️ Outline first – Gather your ideas before typing tweets
☑️ Mind tweet length – Break into readable chunks under 280
☑️ Vary content types – Embed links, images, quotes
☑️ Friendly voice – Write conversationally to engage
☑️ Utilize hashtags – Increase discoverability
☑️ @ mention influencers – Expand reach
See how a well-crafted thread drives more clicks and audience growth? Now you have the blueprint – so start threading your ideas today!
Let me know if any other Twitter questions come up!
