Ecommerce enables entrepreneurs to start online businesses with minimal upfront costs. However, choosing the right marketplace to sell your products is crucial to succeeding. As an experienced ecommerce analyst, I often get asked – should I sell on Poshmark or eBay?
The answer depends on your product, target audience, and business goals. In this comprehensive guide, we‘ll compare Poshmark and eBay across key factors so you can determine the best fit for your online store.
Demographic Differences: Who is Buying on Poshmark vs eBay?
Despite early perceptions that Poshmark mainly targeted young female buyers, their target demographic has grown more diverse. Approximately 75% of Poshmark users are female, but over half are aged 25-44 with incomes averaging $50K-$100K per year.
eBay also skews slightly more female with 54% of U.S. shoppers women. Their buyer base spans ages 18-65+ with income distribution close to national averages.
While both platforms now cater to wide-ranging demographics, boutique fashion sellers may resonate more with Poshmark‘s community oriented around style. eBay‘s broader mandates can suit those selling price-driven general merchandise.
Side-by-Side Fee Structure Comparison
The fees paid by sellers represent a major business expense that cuts into profits. Let‘s break down what percentage of each transaction goes to Poshmark vs eBay in commissions:
| Fee Type | Poshmark | eBay |
|---|---|---|
| Commission Rate | Flat 20% for sales over $15 | Usually 10%, but varies |
| Insertion Fees | None | Optional fees to promote listings |
| Final Value Fees | Included in commission | Additional fees based on product category |
| Other | $2.95 flat rate for sales under $15 | Optional promoted listing fees |
Given eBay‘s variable final value fee for different product categories, a full comparison requires assumptions about the items sold…
