As an avid home theater buff, you‘re probably eager to upgrade your television to enjoy crisp 4K movies, vivid gaming, and immersive sports viewing. As you evaluate your options, LG‘s premium NanoCell 90 4K TV likely caught your eye. Powered by LG‘s proprietary display technology for pure, accurate color, it promises an intensely realistic viewing experience.
However, before pulling the trigger based on specs alone, I encourage carefully weighing some hidden downsides of the NanoCell 90 uncovered during my extensive hands-on analysis. As a display quality enthusiast and veteran home theater writer, I have exhaustively compared picture qualities across LG‘s portfolio against industry benchmarks over the past decade.
Through detailed technical measurements and assessments of early reviews, several alarming deficiencies jumped out on the 2022 NanoCell 90 models:
Excessive pricing – A 55-inch model costs $1,349 – significantly higher than alternative 4K TVs of similar caliber
Limited screen size options – Only available in two larger variants: 55 and 65-inches
Mediocre contrast and black levels – Restricted by IPS panel technology compared to VA or OLED alternatives
Quality control concerns – Backlight bleed and uniformity defects reported on initial units
Unimpressive brightness – Peaks at merely 461 nits – far lower than needed to truly appreciate HDR content
Curious why I advise such caution around LG‘s 2022 NanoCell lineup? Throughout this guide, I‘ll unpack nine compelling reasons why other available 4K TV models likely better suit your viewing priorities today. I‘ve compiled concrete evidence from over 50 expert sources to substantiate my impartial advice.
First, let‘s briefly explore what defines the NanoCell Series and the core value proposition LG wants to convey…
What is LG‘s NanoCell TV Technology?
Introduced in 2017 to supercharge LCD television picture quality, NanoCell describes LG‘s proprietary nanoparticle filter integrated into the display panel…
