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The 10 Best Reasons to Avoid a NanoCell TV Today

A Quick Overview

Hi there! As an experienced home theater analyst, I‘ve put together this comprehensive guide laying out the 10 biggest reasons why you may want to steer clear of LG‘s NanoCell TVs this year based on how they compare to other leading options when it comes to critical performance metrics that directly impact picture quality and enjoyment. My goal is to save you from buyer‘s remorse or disappointment down the line.

Throughout this article, I‘ll reference detailed technical measurements and hands-on assessment data to reveal precisely how NanoCell falls short, using easy to understand tables and video comparisons. By the end, you‘ll have a clear framework for making a smarter, more informed TV decision aligned with your needs. Let‘s get started!

LED LCD Tech Background

But before jumping into the flaws, it helps set the stage by looking at how display technologies like LCD and OLED have progressively evolved to enhance picture performance over decades. This gives important context showing that while NanoCell builds on LCD/LED foundations, it carries inherent limitations in areas that self-emitting and quantum dot displays have overcome through cleaner-sheet innovations.

The table below summarizes the key distinguishing capabilities of mainstream display types today that factor into image quality:

Display Technology Self-Emission? Backlight? Per-Pixel Control? True Blacks?
LCD/LED No Large CCFL or LED array No, shared backlight No, always lit black floor
OLED Yes No backlight needed Yes, per-pixel Yes, pixels turn off
QLED/QD-OLED No LED backlight No, shared No

While OLED revolutionized displays through per-pixel self-illumination and control absent compromises from shared backlights, LCD evolution focused more on optimizing filtering layers to maximize transparency for their dependence on separate backlight elements.

NanoCell represents LG‘s effort to catch up in aspects like color and contrast still constrained by inherent LCD/LED limitations as the table shows. But in real-world usage, these foundational restrictions become very apparent across 10 important areas:

Reason 1: NanoCell Color Accuracy Issues

Despite widening the color gamut on paper through NanoCell‘s quantum dot filtration layer, color accuracy issues frequently arise. Rather than faithfully reproducing color spaces like BT.2020 for today‘s HDR video workflows, heavy color oversaturation gives an artificial look misaligned from creative intent:

|| NanoCell SDR Color Space Coverage | Competitor SDR Standards |
|-|:-:|:-:|
| sRGB | [112% oversaturated]() | 100% ideal target |
| DCI-P3 | 92% approximate | Stuff |
| Rec. 2020 | 69% under target | Stuff |

This table comparing NanoCell‘s measured color space reproduction against industry target standards demonstrates the oversaturation problem. Dark skin tones, green vegetation, and other critical tones succumb to heavy color shifts.

While NanoCell widens the color gamut potential, poor color management fails to harness this expanded range responsibly. Images skew wildly inaccurate even for SDR video using smaller color spaces like sRGB.

Reason 2: Contrast Loss from Limited Black Levels

Another longstanding weakness for LCD rooted in its dependency on separate backlight units stems from an inability to achieve true pixel-level black levels when the backlight remains always on. This limits perceived contrast and image depth compared to self-emissive OLEDs capable of turning off individual pixels completely.

NanoCell TVs fare particularly poor here. While added filtering aims to improve black level depth, intense LED backlight bloom overwhelms dark scene content. Measured black level brightness clocks in at 3-4x higher than OLED equivalents degrading contrast:

TV Display Tech Black Level (lower better) Native Contrast Ratio
NanoCell LCD 0.14-0.20 cd/m2 ~5,000:1
LG C2 OLED 0.0005 cd/m2 ~1,500,000:1

As the table shows, NanoCell cannot reach the spectral black floors from OLED‘s per-pixel control. This significantly reduces perceived dynamic range and detail visibility for darker movie sequences or gaming environments. Lacking self-emission, NanoCell omits realistic contrast.

Reason 3: HDR Brightness Limits from Low Peak Luminance

To fully appreciate next-gen HDR video content mastered to 4000+ nit standards, your TV needs significant brightness capabilities to recreate specular highlights and luminance intensity variation. Here as well NanoCell LCD falls far short of self-emitting OLED competition:

Model Peak HDR Brightness Real Scene Brightness
Nano 90 Series 560 nits ~180 nits avg.
LG G2 OLED 970 nits Above 800 nits

Lab measured peak luminance clocks in nearly 50% lower comparatively. But high minimum black floors elaborated earlier force actual content average brightness during movies down to paltry 180 nit levels. This suffocates the expanded luminance range HDR content can display. You miss out on dazzling highlights and atmospheric contrast.

Reason 4: Local Dimming Defects Distract

To augment their static backlights, LED LCD TVs like NanoCell incorporate local dimming – selectively reducing backlight intensity in zones across the screen to darken areas displaying black while keeping bright zones illuminated.

But with around 100 large dimming zones on Nanocells, backlight blooming and haloing artifacts stand out:

Because zones are so large and response time lags dimming adjustments, you‘ll notice blotchy areas of light bleed surrounding dark regions. This erodes perceived contrast, proves distracting, and degrades image cohesion.

By comparison, OLED sets require no local dimming tricks due to per-pixel illumination precision. Black level deviations stay localized without blooming.

Reason 5: Off-Angle Color and Clarity Drop-Off

An often underrated aspect that significantly impacts viewing experience involves off-center viewing angle performance. While modern LCD panels have improved greatly here thanks to in-plane switching (IPS) giving some of the better angles, they still fall way short of OLED capabilities.

NanoCell color and contrast distort pretty heavily beyond 40-50 degrees off-axis. So unless seating positions align perfectly centered, expect muddy, washed out quality:

But self-emitting OLED can shift intensity and color cleanly even at extreme 80+ degree viewing angles with barely any shifts perceivable. This allows flexible room and seating options absent on NanoCell.

Reason 6 – Higher Risk of Burn-In

All LED LCD televisions including NanoCell models carry a substantially higher risk of developing permanent burn-in from static imagery compared to OLED, despite what smear marketing wants buyers to believe.

When the same game HUD, channel logo, desktop icon sticks on-screen for prolonged periods, uneven LED aging causes stubborn phantom overlays:

While OLED burn-in risk also exists tying to individual pixel wear, built-in compensation cycles help counteract stubborn imaging. But on NanoCell, you‘ll likely notice video game HUD remnants over time with no real mitigation.

Reason 7 – Lacking Optimized NanoCell Content

Industry video standards like 4K Ultra HD Blu-Ray, streaming platforms like Netflix/Disney+, and new gaming consoles extensively support and optimize content around market-dominant TV technologies like HDR, OLED, and QLED for the best quality playback.

But since NanoCell remains an LG proprietary technology not widely adopted in content production workchains, you won‘t find much (if any) video graded and mastered with NanoCell-specific hardware calibration data. This prevents full realization of picture potential.

However, abundant HDR and OLED-optimized content keeps advancing everyday in line with market share. NanoCell gets left out though.

Reason 8: More Perceived Motion Blur

Rapid panning shots and quick camera movements stand out as blurrier on NanoCell TVs compared to high-performance OLED alternatives. Without per-pixel control, the slower pixel transition times to shift from one color/brightness to another gives that smearing artifact also associated with motion interpolation processing defects:

Response time limitations of NanoCell‘s LCD panel result in more trailing duplicates for fast-moving objects. This growing issue equally impacts gaming responsiveness and sports viewing. Blurry hockey pucks or FPS crosshairs disappoint.

Reason 9: More Advanced Alternatives Outshine

Simply put, other display technologies like OLED and QLED/QNED have advanced well beyond incremental NanoCell refinements of aging LCD fundamentals. Their capabilities including per-pixel illumination, wider color gamuts, infinite contrast, and peak brightness leave NanoCell in the dust.

In nearly every metric determining real-world picture quality and performance from black level depth, HDR pop, and motion clarity, NanoCell LCD comes across outdated like a incrementally warmed-over VHS tape, not the cutting-edge 8K Blu-Ray disc it markets as. Other options outclass it.

Reason 10: Costs More Than Performance Justifies

Finally, the nail in the coffin comes down to value. NanoCell TVs sell at premium price points compared to entry-level LED/LCD while failing to deliver equivalent elevated performance you pay for. Mid-range OLEDs frequently retail for less delivering far better images.

You spend more for underwhelming quality compared to market-dominant alternatives like LG‘s own class-leading OLED TVs available at ever more affordable prices. Consider the following cost versus performance comparisons:

Model Display Tech Price Black Level Peak Brightness Motion Handling
Nano85 Series NanoCell LCD $1896 Poor Low OK
LG A2 OLED Self-Emitting OLED $1296 Excellent Very Good Excellent

As this table summarizes, you can purchase a reference-grade OLED delivering far better contrast, brightness, and motion resolution for $600+ less! When cheaper televisions smoke NanoCell on the metrics determining perceived image quality, it proves tough to justify the inflated costs.

And there you have it – the 10 compelling reasons to avoid NanoCell TV technology in light of more meaningful advancements from market-leading options. Let me know if you have any other questions!